Soft, stretchy, and playful
a texture that bends and bounces like sound in motion.
“Gummy” describes something flexible yet structured, a balance between control and softness.
In design, it can represent the tension between order and play
— where structure holds form,
but movement keeps it alive.
The letters here are treated as material. Their rhythm, spacing, and scale create a sense of elasticity and sound. This page explores how typography can feel tactile, not just visual.
Designed by Kelly, 2025